Skinny Blonde: New Aussie Beer With a Naked Twist
Posted by Bill Dupray
on Mar 20 2009 Filed under Living.
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It seems that a couple of blokes from Down Under have a big hit on their hands.
It is the ultimate Aussie beer-lover’s fantasy: a bottle of brew with a woman on the label whose bikini disappears as fast as the drinker can consume its contents.
Three friends in Sydney have taken on the Australian beer market with a unique world first marketing concept for their new beer.
The label is Skinny Blonde, a low-carb beer that is thriving on the current popularity of Australia’s new crop of ‘healthy’ beers.
But there is another reason it is popular: the Skinny Blonde bottle features a 1950s-style pin-up called Daisy whose red bikini disappears as the beer level drops and the bottle warms up, thanks to the modern ink technology used on the labels. . . .
“So we had this idea of the disappearing bikini and researched into disappearing ink. Then we did a few trial runs and when we realised it worked we were stoked, we were over the moon.”
Here is a screenshot from their site.
I’ll toast to that.
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